Hey, I’m Alex, nice to meet you! 🍒
What makes me me is not being afraid to do something for the first time. My first Product Designer role involved building a B2B product from scratch, selling it across Europe and scaling it to a team of 12. It taught me to be hands-on, a quick learner and comfortable with complexity and ambiguity.
Having lived and worked across multiple countries, I’ve learned how to listen beyond language and words and pick up on what actually matters. This has shaped my approach to design, where clarity and usefulness are non-negotiable values that guide every decision I make.
I enjoy being part of teams that are sharp and driven but are grounded in what’s most important: family, friends, sports, good food and a clear mind.
Rethinking how users navigate public transport data: To support a growing user base with task-driven workflows and faster access to data they care about.
Project completed and delivered / B2B Business intelligence / Strategy, research and design
Building a fixed route turn-by-turn navigation for bus drivers: To reduce mental overload, improve service relieability and boost driver retention in an industry facing increasing pressure.
Project in progress / B2B Mobile application / Strategy, design
Streamlining itinerary planning for Destination Management Companies: To speed up core workflows and allow teams to create and sell more trips.
Project completed, company sold / B2B / End-to-end product design
Hey, this is just a selection of real projects from the past that I love for their bold visual language and the way typography, colour and layout come together. :)
